Domain spoofing remains a huge threat to programmatic
March 1, 2017, 10:39 am
Filed under: Other, Social Media, Web

What’s domain spoofing and how does it mess up programmatic buying?

“The way it works is that a buyer may see the URL for (be it CNN or Huffington Post or any number of sites out there) but, in reality, is buying from a completely unrelated site,”

This is likely the most important line from this article because I talk to a lot of advertisers who think they are protected from programmatic fraud through their white or black lists of sites. “Blacklists and whitelists….wouldn’t help because those approaches can hardly verify an impression. Since a bid request has to go through many hoops (a tag within a tag within a tag), it is difficult for even verification vendors to catch fake domains….”


Marketers vs. Agencies
March 10, 2016, 12:26 am
Filed under: Other

A short survey of projected spending intentions for 2016 by communication channel. Some striking differences between agencies and marketers. The strategy question was particularly surprising.

No differentiation was made between the B2C and B2B worlds – so apply a grain of salt to the results as they relate to our agricultural reality.

Any hypotheses why these gaps exist? Thoughts?

Marketing Advice: The Best of Denny Hatch
December 15, 2015, 5:57 pm
Filed under: Other

I always liked reading Denny Hatch’s zingers. He’s the Don Cherry of marketing & media. He doesn’t pull any punches.

Some of his advice leans a little toward B2C but most of it is applicable to our B2B world too. He retired last year after 20+ years of writing.

Marketing Across 3 Generations
December 11, 2015, 9:59 am
Filed under: Other, Web

Nice piece that tackles our two largest target demographics segments (by far): Baby boomers and Gen X’ers. They represent about 90% of commercial farm mangers according to our last email reader survey.

It’s always a little creepy to hear a description of your “generation”. But, as a proud former owner of an Atari 5200 game console, I’d say their characterization is pretty sound.

Content Marketing Master Class Lesson 1: Content Should Build Value
November 24, 2015, 10:05 am
Filed under: Other

With all the technological advances in agriculture, most of which demand a price premium over existing technologies, there is a lot of opportunity for effective content marketing. I.e. “here’s the problem. here’s a better solution, here are the reasons you should be ready to invest more in the new solution”. Of course, it goes without saying that the content marketer who produces this information will happen to be selling the one of the premium solutions to the problem as well.

If properly executed this can be a very powerful sales lead tool – and by properly executed I mean the content CANNOT mention the product or company with the solution directly. Doing that will only kill the credibility of the content (my $0.02).

Is it content marketing or native advertising?
May 8, 2015, 10:04 am
Filed under: Other, Web

I’ve had some interesting discussions lately about the native content opportunities, so I thought I’d share this.

Some important distinctions made here. I think it also says something about good relevant content regardless of how or where it is produced.

Agency-Client Relationship in Good Standing
May 1, 2015, 10:24 am
Filed under: Other

Ok. Ok. This story isn’t exactly relevant to how commercial farms consume digital media.

However, I’m posting it anyway as I think it will be relevant to most of the folks who receive this posting notice. Enjoy.