digitalagmedia


Proctor & Gamble’s Marc Pritchard: We are 40-50% of the way to cleaning up digital
June 23, 2017, 12:52 pm
Filed under: Programmatic, Social Media, Web

I think the really interesting part of this article is how Marc Pritchard addresses whether it’s important that ads appear adjacent to good content.

https://www.marketingweek.com/2017/06/20/pg-marc-pritchard-clean-up-digital/?cmpid=em~newsletter~breaking_news~n~n&utm_medium=em&utm_source=newsletter&utm_campaign=breaking_news&eid=3567643&sid=MW0001&adg=A1378640-0853-49A6-A6EA-F71069CF4BA6

He says that marketers now need to turn their attention to the content around which brands advertise. He believes it is publishers’ responsibility to bring a “quality and craft approach” to the content and advertising space. “There’s a lot of crap there and we need to eliminate that so we can get better content to advertise on.”

Clearly Marc Pritchard believes that it’s important that P&G’s ads appear adjacent to content that is valuable, relevant, accurate, and acceptable. This is in stark contrast to the notion put forward Canadian Google VP Jason Kee who told the Globe and Mail that “all they [advertisers] care about is reaching a certain audience.” https://digitalagmedia.wordpress.com/2017/04/03/google-is-ok-with-brand-safety-being-a-frustrating-game-of-whack-a-mole/

Marc Pritchard is right. Jason Kee is wrong. Mic-drop.

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