digitalagmedia


Why can’t marketers see that digital metrics are b*llsh!t? Funny stuff
June 14, 2017, 9:06 am
Filed under: Programmatic, Social Media

As long as you aren’t offended by the word ‘penis’, this may be the funniest article on digital metrics and marketing you read all year.

https://www.marketingweek.com/2017/06/13/mark-ritson-digital-metrics-bullshit/?cmpid=em~newsletter~breaking_news~n~n&utm_medium=em&utm_source=newsletter&utm_campaign=breaking_news&eid=3539457&sid=MW0001

My only complaint with this article is that the author, Mark Ritson, considers metrics provided by Facebook and Google as “ALL METRICS”. He doesn’t mention the metrics offered by smaller publishers. He doesn’t say whether he feels metrics from smaller publishers are ‘better’ or just assumes they are also b*llsh!t. I would, naturally, argue for ‘better’; at least from a simplicity point of view. What do you think?

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