digitalagmedia


President of The World Federation of Advertisers gives advice for protecting brands
May 15, 2017, 10:58 pm
Filed under: Programmatic

These 5 points of advice were offered by David Wheldon during Global Marketer Week in Toronto.

He started with, “We live in a world of populist, partisan politics, fake news and alternative facts. That’s not an easy place for brands. If marketers want to select just one aspect of programmatic to understand, then brand safety should be it,”

http://arabianmarketer.ae/david-wheldons-5-point-advice-for-marketers/

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