Google under fire as brands pull advertising and ad industry demands action
March 21, 2017, 12:37 am
Filed under: Web

I would make the argument that in our B2B world of competitor’s websites and anti-industry rhetoric, protecting brand integrity with adjacency to acceptable content is even more critical than the B2C world.

And the push back begins. Check it out……

I’m not inclined to agree with this statement from the above article, “However, a 100% foolproof system may not be possible.” On the contrary, there are some very effective, 100% foolproof ways to ensure web ads are only adjacent to acceptable, relevant content……just none of them are programmatic.


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