digitalagmedia


Google under fire as brands pull advertising and ad industry demands action
March 21, 2017, 12:37 am
Filed under: Web

I would make the argument that in our B2B world of competitor’s websites and anti-industry rhetoric, protecting brand integrity with adjacency to acceptable content is even more critical than the B2C world.

And the push back begins. Check it out……

https://www.marketingweek.com/2017/03/17/google-ad-safety/?cmpid=em~newsletter~breaking_news~n~n&utm_medium=em&utm_source=newsletter&utm_campaign=breaking_news&itx%5Bemail%5D=kelly.dundas@fbcpublishing.com&eid=3207586

I’m not inclined to agree with this statement from the above article, “However, a 100% foolproof system may not be possible.” On the contrary, there are some very effective, 100% foolproof ways to ensure web ads are only adjacent to acceptable, relevant content……just none of them are programmatic.

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