digitalagmedia


Domain spoofing remains a huge threat to programmatic
March 1, 2017, 10:39 am
Filed under: Other, Social Media, Web

What’s domain spoofing and how does it mess up programmatic buying?

“The way it works is that a buyer may see the URL for reputablewebsite.com (be it CNN or Huffington Post or any number of sites out there) but, in reality, is buying from a completely unrelated site, disreputablewebsite.com.”

http://digiday.com/marketing/domain-spoofing-remains-an-ad-fraud-problem/?utm_medium=email&utm_campaign=digidaydis&utm_source=daily&email=kelly.dundas@fbcpublishing.com&utm_content=170228

This is likely the most important line from this article because I talk to a lot of advertisers who think they are protected from programmatic fraud through their white or black lists of sites. “Blacklists and whitelists….wouldn’t help because those approaches can hardly verify an impression. Since a bid request has to go through many hoops (a tag within a tag within a tag), it is difficult for even verification vendors to catch fake domains….”

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