digitalagmedia


If you are advertising with Google, FB or Twitter, you’ll want to hear this opinion
February 5, 2017, 10:30 pm
Filed under: Social Media

“There is no sustainable advantage in a complicated, non-transparent, inefficient and fraudulent media supply chain.”
Marc Pritchard, Procter & Gamble

https://www.marketingweek.com/2017/01/31/mark-ritson-marc-pritchard-viewability-fraud-speech/?cmpid=em%7Enewsletter%7Eweekly_news%7En%7En&utm_medium=em&utm_source=newsletter&utm_campaign=weekly_news&itx%5Bemail%5D=lynda.tityk%40fbcpublishing.com&eid=3065999&mm_5897e5c2a0080=5897e5c2a0132

Mr. Pritchard is the P&G Chief Brand Officer. He oversees the largest advertising budget in the USA at over $7 Billion USD. He didn’t just fall off a tomato truck. Worth a read. Pass it on.

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